Caretta Merket Segmentation system is a software platform that enables the segmentation of doctors and pharmacies to increase sales and marketing activities in the pharmaceutical industry and includes the following processes

• Survey for the segmented target group
• Field teams can fill out the survey during the visit
• Confirmation of the completed survey by the central office
• Request for revision from the field when necessary
• Segmentation of the target group according to survey algorithms

The advantages ​​of the Caretta Market Segmentation System are below

• Automated data collection and segmentation process removes all labor-intensive and risky excel operations
• Real time status reports make it easy to follow how much of the target group has been reached and relevant directions can be sent to the field personnel
• Ana işlevi olan segmentasyon sürecinde sunduğu işlevsellikle SIMPLEX vb. yöneylem araştırması araçlarına bağımlılığı ortadan kaldırmaktadır.